Estonian Public Relations Association

Estonian Public Relations Association (EPRA) is a professional association that was founded in 1996 as an umbrella organisation for public relations practitioners in Estonia. The mission of the Association is to promote the public relations in Estonia and to improve professionalism of its members. The Association has a Code of Ethics based on the International Public Relations Association Code of Conduct adopted in Venice.

The Association brings together public relations professionals from all over Estonia. Its members are employed in public and private companies, public sector organisations, non-profit organisations and PR-agencies. The Association has 90 active members. The highest body is a general meeting that elects a board to co-ordinate the work of the Association. The term of office of the board is two years.

As a professional organisation for public relations practitioners, EPRA organises specialised events and seminars for its members. Every month the Association organises a club event that involves presentations and discussion on hot topic. EPRA continues to increase its membership in order to find a new inspiration and to fulfil better its goals.

In co-operation with the Estonian leading business daily newspaper Äripäev EPRA has iniciated the Public Relations Handbook and is represented in the collegium of Estonian communication professionals’ journal KAJA. Together  with Latvian and Lithuanian public relations associations EPRA is participating in organising the competition Baltic PR Awards.

At the end of 2000 EPRA issued for the first time in Estonia a Public Relations Award. The aim of the annual competition is to identify the best PR campaign that was launched or implemented during previous year. Now it has been traditional event where all professionals are gathering every year. Since 2010 EPRA is giving out the yearly award PR-person of the Year.

EPRA is member of the international professional network Global Alliance for Public Relations and Communication Management and Estonian national Network of Estonian Nonprofit Organizations.


Aive Hiiepuu – member of the board

Annela Laaneots – member of the board

Lauri Linnamäe – member of the board

Margus Mets – member of the board

Aleksandra Moorast – member of the board

Krista Must – member of the board

Aune Past – member of the board

Send an e-mail to the board: